So why do we produce all of this content? Annette explains what put her on this path of content creation and talks about the many different platforms she is using to go where the people are.
Do you become paralyzed when you think about content creation and all of its many forms? She tells us about her own fears being an introvert and how she has coped with that. Listening to other podcasts and watching other videos is one way she manages her fears and obtains ideas for her own content.
Listening for what people want is a very important part of her process. Entrepreneurs have lots of ideas so gathering information and doing quick brain dumps into a journal or notebook can be very helpful.
Annette also talks about providing content to help people and even though that is very important it can also lead to improved sales and more clients.
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