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Do you lead an instagram life?   Yea, nobody does!  Today Annette is talking to us about the growing trend of unauthentic personas in business and how it’s ruining their businesses.


Putting on a mask or “professional persona” is just a way to fake it till you make it and is just a byproduct of being too scared to show up any other way.  She tells us how speaking our truth is a positive thing.


She talks about how unauthentic behavior puts a barrier in the way of doing business and how it’s important to speak from the heart.


One example of this unauthentic behavior she refers to is how so often when you meet a person or have a video call with them they look nothing like their picture because it was taken ten years ago.


You’re more likely to do business with people you know, like and trust.


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